A Designer With Artistic Vision & Business Savvy
As a seasoned designer, serial entrepreneur, and successful blogger, Bettijo has much more than artistic vision. Her creativity is informed and guided by her business experience. She creates strategies and solutions that are as effective as they are beautiful.


Bettijo B. Hirschi
ART DIRECTOR & CREATIVE STRATEGIST
With over 25 years of experience in writing, editing, and design, Bettijo works at the intersection of visual storytelling and strategy. Coming up through the early days of web publishing, she’s built a career moving fluidly between disciplines—art direction, production design, set decoration, prop styling, photography, writing, and event production. She’s also a serial entrepreneur and former lifestyle and parenting blogger behind Paging Supermom. Bettijo lives in Phoenix with her four children.
Bettijo has been a guest on the Martha Stewart Show and local television, and her work has been featured in national magazines including Real Simple, O, Redbook, Allure, Parents, Family Circle, and Health.
Bettijo is often brought in when a project needs to look and feel bigger than the budget on paper. She’s known for delivering high production value, tightening the narrative, and pushing every detail until everything feels effortless on the surface, even when a lot is happening underneath. She brings both head and heart to the process, marrying sharp strategy with deeply invested creativity.
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